Categories
Vintage Racing Advertising

Champion impulsaron dos victorias

This Carrera Panamericana Champion spark plugs ad doesn’t even require translating it from Spanish to recognize how fantastic it is. Advertising creatives take note: Sometimes illustration just works better than photography

Categories
Ferrari Vintage Racing Advertising

Uninterrupted Strain of Instantaneous Acceleration

Enzo Ferrari for Champion
“Brilliant Italian Race Car Manufacturer Pays Tribute to Dependable Champion Spark Plugs
‘The victory /of Alberto Ascari in one of our Ferrari cars in the 22nd Grand Prix of Italy at 115.547 miles per hour average, established new all-time records for the Monza track, and also established the highest speed attained in European circuits. This 4½ litre 12-cylinder Grand Prix Ferrari was equipped with 24 Champion Spark Plugs which withstood perfectly the uninterrupted strain of instantaneous acceleration and equally instaneous deceleration demanded by European type of racing tracks. At Monza, as on most European race courses, sharp turns and severe braking alternate with straight stretches where flat out speed is possible. We attribute a great deal of the merit of our success in the Grand Prix of England, Grand Prix of Germany, Grand Prix of Italy and the Monza Pan-American Race to the magnificent performance and unfailing dependability of Champion Spark Plugs.’
—Enzo Ferrari
Follow the Experts
Demand Dependable Champions for your Car.”

Hard to imagine Enzo actually saying any of these things.
via Just A Car Guy.

Categories
Vintage Racing Advertising

No Equal for Performance

The overwhelming majority of race winners the world over choose Champion spark plugs because Champions have no equal for performance. Why settle for less in your car?